The LRS Press


The Official Blog of Lightning Rod Solutions, Strategic Marketing Agency

Cohorn Law Launches its New Website

California Litigation Firm Cohorn Law launches its website,


California attorney Cari Cohorn’s new law firm, Cohorn Law, revealed its new website this March to rave reviews.  This Lightning Rod Solutions project involved in-depth market analysis and robust collaboration with the client, to produce a stunningly professional, expertly branded presence in the industry marketing space.  This website, like all Lightning Rod Solutions web projects, is optimized for maximum search engine ratings and placement.  The logo was envisioned by the client and designed by Lightning Rod Solutions. is a fully-equipped WordPress website, usingthe WordPress 4.1.1 build and the Weaver II Pro fully responsive theme. Installed plugins include SEO by Yoast, Wordfence Security, Updraft Plus automatic backup, the sizzling hot HTML5 LayerSlider by Kreatura, and Contact Form 7.


The LRS Search Engine Optimization Treatment

The LRS Search Engine Optimization Treatment includes:

  1. The application of cutting-edge SEO tools like SEO by Yoast for WordPress,
  2. Website certification/verification, site review, and sitemap submission to Google, Bing! Alexa, and Norton SafeWeb.
  3. The analysis, interpretation, and exploitation of Google Analytics data and competitive keyword and domain ranking research.
  4. Integrated Marketing Communications: Building web content that legitimately ranks well, which focuses on your core competency, value proposition, and your competitive advantages over your competition (hint: probably your hottest keywords).  SEO is not all about content, but without relevant content, you have no SEO.
  5. Optimize every aspect of a site’s content — strategically branded keyword language on every image file, subordinate post, and sticky note within the website.
  6. The Patented LRS Shotgun Approach:  Volume and consistency, cover a wide target area.  That means sharing links, trading links, blogging and spreading your blog, emailing, and (ask!) Social Media  . . .
  7. Google Adwords and similar Pay Per Click campaigns: design, execution, and support.
  8. Training, tutorials, and support for clients with a capable in-house marketing apparatus.  Lightning Rod Solutions builds marketing tools to be operated easily by busy entrepreneurs, unpredictable authors, and technophobic executives.