The LRS Search Engine Optimization Treatment includes:
- The application of cutting-edge SEO tools like SEO by Yoast for WordPress,
- Website certification/verification, site review, and sitemap submission to Google, Bing! Alexa, and Norton SafeWeb.
- The analysis, interpretation, and exploitation of Google Analytics data and Moz.com competitive keyword and domain ranking research.
- Integrated Marketing Communications: Building web content that legitimately ranks well, which focuses on your core competency, value proposition, and your competitive advantages over your competition (hint: probably your hottest keywords). SEO is not all about content, but without relevant content, you have no SEO.
- Optimize every aspect of a site’s content — strategically branded keyword language on every image file, subordinate post, and sticky note within the website.
- The Patented LRS Shotgun Approach: Volume and consistency, cover a wide target area. That means sharing links, trading links, blogging and spreading your blog, emailing, and (ask!) Social Media . . .
- Google Adwords and similar Pay Per Click campaigns: design, execution, and support.
- Training, tutorials, and support for clients with a capable in-house marketing apparatus. Lightning Rod Solutions builds marketing tools to be operated easily by busy entrepreneurs, unpredictable authors, and technophobic executives.