Who is ‘Lightning Rod Solutions’? 510-367-1685 
Email: LRSolutions@comcast.net
Based in the San Francisco Bay Area, Lightning Rod Solutions offers the entire gambit of marketing products and services to clients of any scale.
Established in 2007, the cutting-edge strategic marketing firm has produced content and executed marketing strategies for professional sports, music entertainment, real estate agencies, Internet start-ups, and nonprofit organizations.
LRS has produced commercials for every format from THE BIG SCREEN to mobile media. . .
The LRS team has produced interactive video, music videos, dynamic web ads, brilliant websites, instructional videos, athletic tutorials, product demonstrations, ‘corporate’ videos, and mobile apps.
LRS also creates social marketing tools, SEO campaigns, and public relations events.
Founder/principal Kevin Pacotti has built and operated several businesses, including the award-winning Austin, TX legend Midnight Tacos, Inc. He has helped dozens of entrepreneurs launch new concepts, open new stores, and grow their businesses across the nation. In 2007, Kevin established Lightning Rod Solutions as a strategic marketing consultancy to San Francisco Bay Area businesses and organizations, bent on leveraging new technologies to increase the efficiency and effectiveness of its clients’ marketing efforts. Since its inception LRS has grown into a full-service agency with global reach. Armed with a formidable depth chart of freelance marketing professionals within the LRS network, the company offers competitively priced content production and distribution to market just about any manner of product or service, on a local to global scale.
Based in Hercules, California, Lightning Rod Solutions is actively involved in the West Contra Costa community. LRS founder Kevin Pacotti serves as the Secretary of the Board of Directors of the Point Richmond Business Association. He works closely with LRS clients to generate resources for and awareness of local outreach programs and nonprofit charities, including the Mostly Annual Bob Peckham Fun Run, Richmond Police Activities League, West County Conservatory of the Arts, and the American Cancer Society.
At the core of the LRS philosophy is the conviction that Integrated Brand Promotion can and should be implemented on any level, whether the client is a single-store restauranteur or a globally expanding IT service.
Within an IBP framework, every element of the marketing mix works in concert with the others, delivering cohesive, coordinated, integrated marketing communications across multiple platforms and media. In regular English, that is, we make sure our clients’ advertising efforts support the sales promotion effort, which promotes the public relations effort which, in turn, bolsters publicity, which makes the public more receptive to the clients’ advertising, which helps sales promotion, and so on. . .
It’s about creativity, consistency, efficiency, balance.
A little razzle-dazzle doesn’t hurt, either:
(double click to play this short motion logo sequence in QuickTime)